Product names in MENA retail rarely appear in a single consistent format. The same SKU might be listed in Arabic on one retailer's site and English on another, with spelling variants, transliteration differences, and inconsistent brand naming throughout.
Getting this wrong means your price comparisons are comparing the wrong products — or missing matches entirely.
Why simple string matching fails
Naive matching approaches break down quickly against real MENA retail data. It takes a purpose-built NLP pipeline trained on Arabic product naming conventions to get reliable results at scale.
